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Category: Art & Culture

  • Social Media Penance 100/100

    Social Media Penance 100/100

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    gojasminelow@gmail.com

    Case Study: A cute penance? ‘I promise I will not do it again’ x100 Early this year, a social media activist and host of online TV program ‘Fairly Current Show’ tweeted about a pregnant friend who was mistreated by her company, a renowned media company. In a flash, the HR/PR…

  • Corporations and the concept of “indie”

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    gojasminelow@gmail.com

    When corporations target ‘indie’ groups, are they tapping into the right focus group study? The year is 2009 and when you look around, you’ll see more and more brands calling for support of the ‘indie scene’, ‘indie is cool’, ‘indie indie indie’. What is this concept of ‘indie’? We prepared…

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