Category: Cause Marketing

  • Podcast: A Merdeka Story: from little things big things grow 🖤💛💙❤️

    Warning: To Aboriginal & Torres Straits Islander readers, the following article contains images and voices of people who have passed away. Also streaming via Spotify | Apple Podcast | Google Podcast | iHeartRadio | RSS On August 9th 2021, International Day of the World’s Indigenous^ Peoples themed ‘Leaving No One…

  • Movimiento es vida // movement is life

    Movimiento es vida // movement is life

    Life is a series of ironic twists and turns. It’s how we react and deal with situations as they come. Unexpected and like a thief in the night, the coronavirus crept into our virtual chimneys, threatened to infect and maim us with a flu so sticky it would drown our…

  • Lest we forget

    Lest we forget

    Lest we forget

  • In the USA, I’d be kneeling with Kaepernick but I’m in Malaysia so I’ll kneel with the Temiars and LGBTQs

    In the USA, I’d be kneeling with Kaepernick but I’m in Malaysia so I’ll kneel with the Temiars and LGBTQs

    This post is about our humanity. It’s another one of those long public holiday weekends in Malaysia – we have many, and I was reading this article written by Ciara Linnane / Market Watch and found it quite comprehensive in grabbing all of the relevant quotes from the Nike/Kaepernick campaign.…

  • Currently reading…

    Currently reading…

    Thanks to my university buddy, Eva, I received a copy of Simon Sinek’s ‘Start with Why’ two Christmases ago and it remained in my bag for in-between destination reads. I’d like to highlight an idea from the book on how Pioneerism lost to Commercialism. Apple’s iPOD had led the way as a leader…

  • Corporations and the concept of “indie”

    When corporations target ‘indie’ groups, are they tapping into the right focus group study? The year is 2009 and when you look around, you’ll see more and more brands calling for support of the ‘indie scene’, ‘indie is cool’, ‘indie indie indie’. What is this concept of ‘indie’? We prepared…

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