Tag: social responsibility

Social entrepreneurship – the right way, anyway

May 21, 2013

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gojasminelow@gmail.com

There seems to be a buzz word off the lips of every young Malaysian entrepreneur these days. A new buzz word that will make your company on the top of the list to attract ‘Gen Y’ employees. Social entrepreneurship.Cause-related marketing. Companies today are more socially conscious and it seems that…
Corporations and the concept of “indie”

November 5, 2009

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gojasminelow@gmail.com

When corporations target ‘indie’ groups, are they tapping into the right focus group study? The year is 2009 and when you look around, you’ll see more and more brands calling for support of the ‘indie scene’, ‘indie is cool’, ‘indie indie indie’. What is this concept of ‘indie’? We prepared…